Effective tips on how to write for the web!

People aren’t reading your well-intentioned, meticulously crafted content. It is not your content, but people are always in a hurry to find the specific piece of information they’re looking for, so they’ll skip any content that’s irrelevant to their quest. On average, people read 200–250 words per minute, so it should take 12–15 minutes for someone to read a 3,000-word blog post. 

Here’s a list of 15 effective tips on how to write for the web that can help you create a better User Experience:

Know your audience:
By knowing your target audience, you can write content that actually matters to them.
Have an objective:
Your content should answer your audience questions in mind.
Do your search:
Once you know the keywords your audience is searching, use it throughout your content.
Use statistics data:
Whatever the topic, you should look for supporting data to build credibility and establish authority.
Optimize for scanning patterns:
You can optimize your content for these patterns by breaking it into short sections, using meaningful subheadings, and visually emphasizing keywords.
Use white space:
Using white space makes your writing more inviting and easier to read by visually operating the information.
Lead with the most important information:
Start with the most important information, then the less important followed by the least important.
Use clear headings and subheadings:
Missing headings and subheadings can make your content seems confusing or irrelevant to your readers.
Communicate a single idea per paragraph:
When you are writing, do not load a single paragraph with multiple ideas. Keep each paragraph focused on just one topic.
Write short sentences and paragraphs:
A paragraph should contain no more than 250 words, sentences should use 20 words or less, each paragraph should be made up of no more than five sentences.
Use simple words:
By using simple words your audience is familiar with, your content will be easier to understand and better optimized for search engines. 
Use active voice:
The subject acts on the verb, sentences have a strong, direct, and clear tone.
Be specific:
Being specific provides context and gives readers a practical understanding of the topic.
Use visual to help communicate your idea:
Do you know that humans are visual creatures, visual help you communicate your idea, topic easer.
Be clear with your CTA (Call to action):
You do not want to leave your audience wondering why they should do next, you need to tell them what to do.
Edit thoroughly:
Aim to write concisely and efficiently, every word should have a purpose, get another set of eyes to read what you have written, and make revisions.

Tags: web content | user expierence